Россияне активно покупают новые iPhone

Новые iPhone 7 и iPhone 7 Plus оказались одними из самых популярных смартфонов в России в период с сентября по декабрь этого года. Об этом свидетельствуют данные отчета аналитической компании GFK.

Из таблицы, обнаруженной изданием Hi-Tech Mail.ru, становится известно, что в ноябре доля Apple на российском рынке составила 12,4 %. В августе этот показатель был на уровне 8,6 %, а за аналогичный период прошлого года вовсе едва превысил 6 %. Прогресс налицо, особенно по сравнению с конкурентами.

Россияне активно покупают новые iPhone

Так, например, доля Samsung за это же время опустилась с 23,8 % до 20,4 % — всему виной ситуация с Galaxy Note 7, которая снизила доверие покупателей к бренду в целом. И хотя южнокорейский гигант остался на первом месте, Apple в России стоит опасаться вовсе не Samsung, а китайских производителей. Та же Huawei нарастила свою долю с 2,5 % до 8,6 % всего за полгода. Если события и далее будут разворачиваться подобным образом, у нас будет новый лидер рейтинга.

Любопытно, что продажи iPhone в России растут, когда, казалось бы, в стране не самая простая экономическая обстановка.

Источник: appleinsider.ru


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