Рынок розничной торговли развивается очень быстро, и в конкурентной борьбе за покупателя и увеличение объема продаж операторы рынка используют множество способов привлечения клиентов, продвижения товаров и услуг. Одним из таких инструментов являются системы Digital Signage от Samsung.

Samsung в категории Digital Signage — это полный комплекс для построения такой системы: профессиональные дисплеи и программное обеспечение. Широкий и гибкий модельный ряд профессиональных дисплеев Samsung найдет решение под любые задачи. ПО Samsung MagicInfo дает возможность управлять контентом для сети дисплеев и имеет несколько версий: Lite, S и I.

Работа с MagicInfo S

Сперва стоит установить необходимые компоненты, затем пользователь задает параметры сервера и запускает программу с помощью web-браузера. После идентификации пользователя через логин и пароль открываются серверные приложения.

В меню «Контент» и «Список воспроизведения» находятся видео, изображения и другие материалы, которые используются для трансляции в сети дисплеев. Из материалов можно создавать предварительные плей-листы.

В меню «Расписание» формируются графики воспроизведения контента, также можно подготовить расписание сообщений, которые будут транслироваться на избранных устройствах или группах устройств поверх основного контента. Богатый набор инструментов гибко подходит к построению трансляции: настройки повтора контента, разделение экрана на несколько элементов, копирование и редактирование расписаний и тому подобное.

В меню «Устройства» активируются и настраиваются все дисплеи, которые находятся в сети. Каждый дисплей имеет свой IP-адрес, благодаря которому можно видеть статус устройства, контент, который транслируется на дисплее, выполнять настройки дисплея. Если возникли какие-либо технические проблемы с дисплеями, администратор получает e-mail с указанным IP-адресом устройства.

В меню «Статистика» можно отслеживать информацию об использовании устройств, показанный контент, статистику перебоев в работе устройств, если такие были. Доступ к системе может быть разграничен правами пользователей, настройки осуществляются в меню «Пользователь».

MagicInfo Author предназначено для создания шаблонов воспроизведения. Это ПО позволяет разместить несколько элементов одновременно на одной плоскости экрана: фото, видео, элементы офисных приложений, отображение экрана дополнительного источника трансляции, web-страницы, виджеты и тому подобное.

MagicInfo S вместе с MagicInfo Author открывают широкие возможности по созданию и управлению контентом в сети Digital Signage. Система легка в развертывании и управлении, что делает ее универсальной и эффективной для трансляции рекламного контента.

114 КОММЕНТАРИИ

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